idk if this will help, but maybe identifying the other aspects of the game aside from f/f would work? I know my biggest draw in the beginning aside from that was the worldbuilding--the ability of the players and characters to change the setting. I probably should have said something at the time, but looking back on it, the event where all the dirt-built stuff vanished if the creator had dropped or no one claimed it felt sort of...I'm not sure how to describe it. But I think it would have been neat to leave the abandoned buildings around, since new characters would sometimes adopt them for themselves.

I looked back a few entries on the anoncomm and I didn't see an ad from here, but someone mentioned to me that there wasn't much in previous ads that really caught their attention. Sure, it's a romance game, but the events, especially the big ones, seemed to hint at an underlying plot we never quite got a glimpse at. In two years all we really knew about the queen that the lake of blood is created from her? And maybe a few other vague details, but not much, as far as I remember. I also think the events that paired people off randomly, plus the pirate battle one, were the most successful and engaging.

I know this is all coming really late, and I apologize it couldn't be sooner.